Takahide Higuchi, better known as 食品まつり(Shokuhin Matsuri) aka foodman, creates music that defies categorisations– and is one of the few artists that actually fit this overused description. There are traces of almost every electronic music genre, from juke, footwork, ambient, house, techno, to noise, but those elements are dissected and morphed together then driven to extreme without giving you a second to come up with a definitive genre. The noisy technicolour of these borderline versatile or schizophrenic collages is borne out of his experiments (or accidents) and has titillated, confused, and enchanted music obsessives far and wide. After releasing his debut album from NY/OH on experimental label Orange Milk, his music has been released by international labels including Diplo’s Mad Decent and its offshoot, Good Enuff. His ever-evolving and mutating musical vocabulary draws from every kind of music he stumbles across, from Chicago footwork to Okinawan folk music of his roots, ambient to J-pop, Talvin Singh’s Indian classical music/drum and bass fusion to classic video game soundtracks, then twists them all with his playful psychedelia. This extends to his remixes and DJ mixes, including his monthly residency at NTS radio and i-D magazine’s i-DJ guest mix.
Music can take you to another world the moment you listen to it. Each of us has our own way of listening and thinking about music, but I think that by listening deeply you can see it in a new way.